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jaipreetsoni.com

Hello! I'm

Jaipreet Soni

I help high-intent brands and B2B companies scale predictable revenue through structured Google & Meta Ads, Conversion Rate Optimization (CRO), and advanced server-side tracking.

Year of Experience
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Successful Project
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Performance Marketing & Paid Acquisition Specialist

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Collaborative firms

About Me

Turning Ad Spend Into Predictable Revenue

I am a Performance Marketing Specialist with 5+ years of experience engineering full-funnel paid search, paid social, and conversion tracking systems.

My approach bridges the gap between media buying and technical tracking mechanics. Rather than relying on guesswork, I focus on Smart Bidding calibration, search query governance, landing page friction reduction, and robust server-side measurement (GTM, GA4, Meta CAPI) so algorithms optimize on accurate revenue data.

Whether building scalable B2B lead pipelines or auditing high-volume ad accounts, my priority is straightforward: lower acquisition costs, prevent ad waste, and drive measurable unit economics.

Mission

Building transparent, high-efficiency acquisition funnels that maximize ad spend value.

Vision

Setting the benchmark in performance marketing through data accuracy, technical tracking, and ruthless campaign governance.

Years of Experience
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High-ROAS Campaigns & Audits
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Average CPA Reduction
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Jaipreet Soni Google Digital Marketing & E-commerce by Google on Coursera
Google Digital Marketing & E-commerce by Google on Coursera

Professional Certificate

Google Digital Marketing & E-commerce by Google on Coursera

I’ve successfully completed the Google Digital Marketing & E-commerce Professional Certificate through Coursera — a comprehensive certification developed by Google that covers the full spectrum of digital marketing and e-commerce. From SEO and email marketing to analytics and customer retention, this certification reflects my capability to drive results in the digital world.

What I Do?

Paid Search & SEM

Single Theme Ad Group (STAG) builds, Smart Bidding calibration (tCPA/tROAS), Search Query governance, and full-funnel Performance Max campaigns designed to capture high-intent demand.

Meta & LinkedIn Paid Media

Scalable paid social funnels utilizing Advantage+ Shopping, custom value-based audiences, and B2B lead gen forms with strict lead-quality validation.

Conversion Rate Optimization (CRO)

High-converting landing page structure, ad message matching, form friction reduction, and Core Web Vitals optimization to maximize conversion rates.

Request For More?

My Skills

How can I assist with the upcoming project?

As a proficient digital marketing executive and performance marketer, I possess a diverse range of skills that enable me to drive successful campaigns and deliver measurable results. Here are some of my key skills

Google Ads (Search, PMax, YouTube, Display) 85%
Meta Ads Manager 90%
Conversion Rate Optimisation 85%
Search Engine Optimisation 75%
Email Marketing 75%
Marketing Automation 70%

Tools & Software's

Tools I'm Skilled In

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Hubspot 80%
Meta Business Manager/Ad Manager 90%
Moz 85%
Ahrefs 80%
Mailchimp 75%
Hootsuite 75%
LinkedIn Business Manager/Campaign Manager 80%
Google Adwords 90%
WordPress 75%
Semrush 85%
Youtube Studio 85%
Sendgrid 75%
Mautic 75%
Canva 95%
Experience Section
Experience

Nearly five years scaling paid channels & ROAS.

3 roles across full-funnel paid media
from LeadsGen to Biproc Infra.
April 2023 — Present

Performance Marketing Specialist

at LeadsGen
  • Manage end-to-end performance budgets across Google Ads (Search, PMax, YouTube), Meta Ads, and LinkedIn to optimize CAC and ROAS.
  • Direct conversion rate optimization (CRO) via continuous A/B testing on ad creatives, value propositions, and landing page funnels.
  • Configure custom event tracking and attribution models using GA4 and Google Tag Manager.
Google Ads Meta Ads GA4 & GTM CRO & A/B Testing
April 2022 — March 2023

Digital Marketing Executive

at LeadsGen
  • Managed daily execution and bid adjustments for paid search and paid social campaigns.
  • Executed technical SEO and website maintenance on WordPress assets to improve organic reach and speed.
Paid Search Paid Social Technical SEO WordPress
October 2021 — April 2022

Digital Marketing Executive

at Biproc Infra Pvt. Ltd.
  • Executed SEO, content strategy, and local search optimization for real estate projects.
  • Conducted keyword research and competitor analysis to boost inbound discovery and domain rankings.
Real Estate Marketing Local SEO Content Strategy

Let's Work Together

Proven track record scaling paid media budgets, driving high-intent leads, and optimizing full-funnel conversion rates.

Download CV

Leadsgen

Performance Marketing Specialist

May 2023 – Present

  • Architect full-funnel performance marketing campaigns across Google Ads (Search, PMax, YouTube), Meta Ads, and LinkedIn Ads.
  • Deploy server-side GTM containers, GA4 custom conversion events, and Meta Conversions API (CAPI) to ensure reliable signal capture.
  • Implement systematic search query isolation and negative keyword lists, eliminating 20–35% in wasted monthly ad spend.
  • Build automated multi-channel reporting dashboards in Looker Studio to track real-time blended CAC, ROAS, and lead pipeline velocity.

Leadsgen

Digital Marketing Executive

Apr 2022 – Apr 2023

  • Managed daily campaign optimization, keyword expansion, ad copywriting, and bid adjustments across paid search and paid social.
  • Executed technical on-page SEO audits, metadata structuring, and localized search visibility strategies.
  • Collaborated on landing page A/B tests to improve conversion rates on lead capture funnels.

Biproc Infra PVT LTD

Digital Marketing Executive

Oct 2021 – Apr 2022

  • Executed organic growth and search engine optimization (SEO) for infrastructure and real estate initiatives.
  • Conducted in-depth keyword research and competitor analysis to improve local domain rankings and inbound discovery.

My Experiences

Let's Work Together

With 2+ years of experience in digital marketing, I have honed my skills and expertise across various areas of the digital landscape. Throughout my career, I have had the privilege of working with a diverse range of clients and projects, driving successful campaigns and achieving measurable results.

My Qualifications

Have a Look At My Educational Background

As a seasoned digital marketing executive and performance marketer, I bring a wealth of qualifications and skills to the table. Here’s a glimpse into my educational background and professional qualifications

Bachelor in Science (MECs)

G. Pulla Reddy Degree and P.G. Collage (OU)

2018 - 2021

Graduated in B.Sc Mathematics, Electronics and Computer Science with 8.26% overall percentage

T.S. Board of Intermediate Education (MPC)

S M Ali's Shanthinikethan Junior College

2016 - 2018

Completed Intermediate Education with overall 6.5%.

Board of Secondary Education, Telangana

Githanjali High School

2016

Completed Secondary Education with overall 67%.

Contact Me!

Let's Have A Conversation

Ready to take your digital marketing efforts to the next level? I’d love to hear from you! Feel free to reach out for inquiries, collaboration opportunities, or just to say hello.

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