Professional Certificate
Google Digital Marketing & E-commerce Professional Certificate
Completed by Jaipreet Soni
Awarded by Google through Coursera, this professional certificate validates my skills across seven key areas of digital marketing and e-commerce. It includes hands-on projects, real-world simulations, and tools used by top marketers around the world.
What This Certification Covered
- Core principles of digital marketing and e-commerce
- Strategies to attract and engage customers through various digital channels
- Performance tracking and marketing analytics
- E-commerce store setup and optimization
- Customer experience and loyalty building
Digital Marketing Strategy & Execution
Analytics, E-commerce & Customer Success
Course Certificate 1
Foundations of Digital Marketing and E-commerce
Completed by Jaipreet Soni
This course introduced the building blocks of digital marketing and e-commerce. I gained an understanding of the customer journey, key marketing channels, digital trends, and how businesses establish an online presence to grow their brand and sales.
Course Certificate 2
Attract and Engage Customers with Digital Marketing
Completed by Jaipreet Soni
I explored how to drive traffic and engagement using channels like SEO (Search Engine Optimization), SEM (Search Engine Marketing), display ads, and content marketing. This course taught me to choose the right channels for different business goals and create campaigns that resonate with the target audience.
Course Certificate 3
From Likes to Leads: Interact with Customers Online
Completed by Jaipreet Soni
This course focused on converting social media engagement into measurable results. I learned how to build brand awareness, create content calendars, interact with audiences on platforms like Instagram and Facebook, and leverage community and influencer marketing.
Course Certificate 4
Think Outside the Inbox: Email Marketing
Completed by Jaipreet Soni
I developed skills to design effective email marketing campaigns, manage subscriber lists, create segmented content, and measure performance through open rates, click-through rates, and conversions. The course emphasized automation tools and A/B testing.
Course Certificate 5
Assess for Success: Marketing Analytics and Measurement
Completed by Jaipreet Soni
In this course, I learned to interpret and act on marketing data using tools like Google Analytics. It covered key performance indicators (KPIs), reporting dashboards, and how to turn data into actionable insights that drive decision-making.
Course Certificate 6
Make the Sale: Build, Launch, and Manage E-commerce Stores
Completed by Jaipreet Soni
I built mock e-commerce stores and learned about choosing platforms, adding product information, handling orders, and managing inventory. The course covered product page best practices, secure checkout design, and optimizing for mobile.
Course Certificate 7
Satisfaction Guaranteed: Develop Customer Loyalty Online
Completed by Jaipreet Soni
This course focused on post-purchase strategies, including customer support, loyalty programs, and user experience (UX). I learned how to foster trust, gather feedback, and create long-term customer relationships through great service and communication.
